# [[📉 Influ-businesses Are Short-lived]] #Business #Entrepreneurship #Marketing #Innovation Businesses based on a trend, die with the trend. Businesses based on a person's popularity, die with the end of the person's popularity (assuming they survived the honeymoon phase anyway, as many such "influ-businesses" barely survive for a few months). > [!seealso] Related Thoughts > >- [[Fame Alone Is Not A Career]] >- [[Profit-First is A Recipe for Collapse]] Published: December 30, 2023