<iframe title="We tracked what happens after TikTok songs go viral" src="https://www.youtube.com/embed/S1m-KgEpoow?feature=oembed" height="113" width="200" style="aspect-ratio: 1.76991 / 1; width: 100%; height: 100%;" allowfullscreen="" allow="fullscreen"></iframe> **Duration:** 22:38 **Language:** **Complexity:** **Topics:** # šŸ“’ Personal Notes --- date: 2024-03-20 --- # YouTube ![]() ## Description: -> [Youtube video Link](https://www.youtube.com/embed/S1m-KgEpoow) The video is about the impact of TikTok on the music industry, especially how it's changing the way artists get discovered and signed by major record labels. It explores the journey of musicians who became viral on TikTok, and the choices they face between going independent or signing with a label. It highlights the benefits and drawbacks of each path through real artist stories. - **Key Points:** - A significant number of artists land major record deals after going viral on TikTok. - Major labels offer benefits like streaming service relationships and international marketing. - Some artists choose to remain independent, leveraging viral success on their own terms. - TikTok enables artists to gain massive exposure without traditional music industry support. - Independent artist Tom Rosenthal's viral success and decision to remain independent. - The challenges DIY artists face, such as the need to be versatile and constantly create content. - Touring and merchandise sales are crucial for financial security and fan engagement beyond online success. - **One-word Topics/Themes:** - TikTok - Independence