# [[Insta-businesses]] #Marketing #Consumerism #Social_Media #Business If you think about it .. "Insta-businesses" are not very different from the old fashioned "infomercials" .. They hyperfocus on a single product, over-promise and under-deliver, and rely on "mass impulsive purchases" fueled by fear-of-missing-out and driven by aggressive advertising ... before disappearing into oblivion. The funny thing is that the same people will come back with a new name and a new product and try to convince you that the previous product was terrible, and the new one is THE ONE. Rinse and repeat. I'm talking about the showerheads, the ball shavers, the neck massagers, the useless supplements, etc ... Published: July 08, 2024 > [!multi-column] > >>[!seealso] Related Thoughts >>- [[📉 Influ-businesses Are Short-lived]] >>- [[The Marketing-First Mindset]] >>- [[💸 Scam Gurus]] >>- [[Why Make Value When They Can Fake It]] > >> [!idea] Related Videos >>[[▶️ Real life vs Infomercials (Part 1)]] >>[[▶️ Americans will buy ANYTHING 3! Top 10 Worst Infomercials]]