# [[The Marketing-First Mindset]]
#Marketing #Dystopia #Ethics #Values #Business #Consumerism
Many businesses now try to figure out the right products for their marketing plans, instead of the right marketing plans for products.
There is somehow a market for "marketing plans" maturing.
I don't think this is a good market evolution as, in most cases (not all), these businesses put their own benefit above ours, and compromises will be taken at the cost of the product/client.
This is why almost all generic products you see promoted on Instagram and TikTok are terrible, if they even do their job at all. And more often than not, they are not even in the Top 5 in terms of quality among the competitors.
> [!seealso] Related Thoughts
>
>- [[Most Modern Businesses Are Scams]]
>- [[Why Make Value When They Can Fake It]]
>- [[š Influ-businesses Are Short-lived]]
Published: April 26, 2024