# The Shakery
>[!idea] Current Status
> **Inception**: 2014
> **Business**: Undeveloped | **Brand**: Hibernated
The Shakery is a health juice bar concept.
![[The Shakery Logo-color.png|300]]
CUSTOMIZATION! What makes us cool is that our concept support full customization. Think of: Starbucks for Juice! Customers pick the base (Water, Milk, Almond Milk), and pick the sweetener (Sugar, Honey, Artificial Sweetener). We also offer a one-of-a-kind DIY experience where we hand the customer a jug to add and blend his own selection of ingredients. 2) Ability to add boosts to drinks (protein, multivitamins, fiber, Omega 3 ... ) 3) Unique brand + locations
most juice bars launch by opening their own stores, we are taking a much more efficient route! Instead of asking customers to come to us, we are actually GOING to our customers. Our launching strategy includes renting out current juice-bars at high-end gyms. This guarantees an average of 300 individuals from our perfect target per pay per branch. We are considering opening our own stores at a later stage.
This is an extremely efficient customer acquisition strategy. An average gymmer goes to gym 4 times a week. This basically means that at no extra effort, this person visits our location 4 times a week. In addition to the average 300 individuals visiting the gym each day, we will be pulling people in by using our bars as those gyms as public sale points and promoting them though digital media. Gyms LOVE that since this tactic attracts foot traffic to their facilities.
![[The Shakery Kiosk.png]]